Advertronix - Electronic Advertising

Think it doesn’t matter at what point you receive a consumer’s email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty.

If you’ve ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers to figure out how much home they can afford based on their monthly rent.

Touting better ways to build brand and deliver an ‘experience’ ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver brand experiences to new consumers across the web.

The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. …

Google’s new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. …

If you’ve wondered about in-game advertising or other forms on video game advertising, but weren’t sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of ‘help desk’ to assist marketers figure out where and how to start.

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising.

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted.

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds.

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz going to be enough to unseat Google from their top dog position? A new report from the Catalyst Group indicates it will not.