Just one week after launch it’s clear that many website owners and developers have embraced Facebook’s new social plug-ins with tens of thousands adding the “Like” button.

The vast majority of consumer-facing websites continue to expose their visitors to the risk of online fraud, according to a new survey by the Online Trust Alliance, despite an increase in firms who are employing online safety measures.

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for traffic analysis within their network. Six months into the partnership, Burst’s click score has . . . → Read More: Burst, Anchor partnership improves click rate

MerchantCircle has added another way for merchants to connect with consumers and with other merchants. Their Content Application Programming Interface (API) gives merchants within the network the ability to create apps using MerchantCircle’s database of information.

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content that they then have to sift through. Which is where video comes in.

New data from the Internet Advertising Bureau and PricewaterhouseCoopers shows spending on mobile online marketing rose by nearly a third in 2009. The 32% rise in expenditure took Britain’s mobile ad spend to $57.4 million.

New research out from MessageLabs shows a changing of the guard in Botnet World. According to the latest numbers from MessageLabs, the Rustock botnet is now the largest, most active botnet, surpassing Cutwail over the past month. Researchers have also tied SPAM senders to the Windows Operating System.

The social space isn’t going away. In fact, some experts believe the future of the Web is in the social space. They look at the number of people on socnets, the number using socnets to send and receive information and come to one conclusion: social isn’t a fad, it’s a future. How can small . . . → Read More: 3 ways to increase your social profile

Although brands must diversify when it comes to online ad buys, a new report from the Online Publishers Association indicates that diversifying within one segment – that of original, quality content – is a bigger overall benefit to the marketer. According to the report ads scored higher when placed on original content sites rather . . . → Read More: Study: Content sites make better ad buys