AdMob leans towards Android as Apple takes ad opportunities in-house

The social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in the social giant’s cross-hairs?

WPP is developing its own demand-side platform, in addition to a system for navigating the abundance of data-driven ad technologies.

Campaign is reminiscent of the intricate online efforts created for comics-inspired films

Ads will be charged at $10 CPM coupled with a $2 click-through.

The brand has cloaked Levi.com with Facebook-oriented copy and images to push Like buttons, Connect, and other social features.

The latest figure to weigh in against the changes hails from The Digital Trust Foundation, a nascent group that has its roots in a lawsuit over Facebook’s Beacon program.

Company specializes in video monetization and rights management for cross-channel brand campaigns.

Companies like Efficient Frontier and Magnetic are integrating search data in demand side platforms to help inform display ad activity.

IAB report finds mobile ad spending flourished last year, but didn’t grow as fast as in 2008.