What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good? …

Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? …

Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here’s how. …

Budgeting is one of the most important factors in your paid search campaigns. Here’s how to drive maximum results. Part one of two. …

The benefits and challenges associated with international search targeting tactics. …

The rise of social media gives readers easy ways to express their unhappiness with how their newspaper is behaving, to find others of like mind, and to impress the media and commentators with their weight of numbers. …

Is Facebook on its way to becoming a serious player in the search marketplace? …

Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. …

Just because customers like your brand and want a discount doesn’t make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. …

A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. …