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What’s the Job of a Real-time Search Engine?

What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good? …

3 Reasons to Spend Money on Branded Terms

Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here’s how. …

AdMob Data Suggests Divisions in Mobile Ad Market

AdMob leans towards Android as Apple takes ad opportunities in-house

WPP Spent 20% on Digital in ’09, Building New Ad Tech

WPP is developing its own demand-side platform, in addition to a system for navigating the abundance of data-driven ad technologies.

Facebook Decals Joining Yelp and Google on Store Windows

The social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in the social giant’s cross-hairs?

‘Toy Story 3′ Viral Videos: Fake Ads Appeal to ’80s Nostalgia

Campaign is reminiscent of the intricate online efforts created for comics-inspired films

Apple Seeks Seven-Figure Sums for First iAd Buys

Ads will be charged at $10 CPM coupled with a $2 click-through.

Consumers put more faith in online product reviews

Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study.

Offspring to spend a little bit more on mom this year

Mothers everywhere can expect a little bit more money to be splashed out on them this coming Mother’s Day, according to new research from the National Retail Federation and BIGResearch.

North Carolina offers online retailers sales tax amnesty

Less than a week after Amazon.com announced it was suing the state of North Caroline for demanding private information about its resident’s purchases, the state has offered a deal to Internet retailers in the form of a tax amnesty.